Myme

Lip-sync technology, previously reserved for large productions and high-budget companies, has been democratized by Myme. By converting this technology into an intuitive SaaS solution, Myme enables businesses of all sizes to create personalized videos that emotionally connect with their customers.

During the research phase, we identified that the key for businesses was the ability to personalize videos that reflected their brand essence. The possibility to choose actors, typography, music, images, colors, and logos allows brands to maintain their identity while offering highly personalized content.

We developed a modular and adaptable design system that ensures a consistent experience across multiple devices. This approach not only improved usability but also accelerated development times, allowing Myme to scale and adapt quickly to market needs.

The design of the Myme application focused on facilitating the creation of personalized videos in a simple and efficient way. With an integrated video editor, users can select templates, customize content, and send campaigns through various channels such as email, SMS, and WhatsApp. All these functionalities have helped improve clients' business objectives, increasing conversion rates and customer retention.

The comprehensive redesign of the Myme platform has resulted in a robust and adaptable tool that democratizes access to personalized video marketing. Thanks to the implementation of a modular design system and an intuitive interface, businesses can create individualized video campaigns efficiently and consistently with their brand identity. This approach has allowed Myme to scale its SaaS solution, offering an optimized user experience that drives emotional connection between brands and their customers.